fraktional.io
Founder-focused Marketing for B2B tech & SaaS startups
Cybersecurity | Compliance | Web3 | Cloud | Networks
We've worked with
You've got an idea. You've got funding. You might even have a minimum viable product (MVP) built.
Now you need to take it to market.Building a startup marketing function is complex and needs a GTM strategy tuned to your business today, not the vision of your business tomorrow.An affordable marketing generalist might not have the experience needed to move fast. An expensive fractional CMO might create an ambitious plan with too many parts that slows you down.Somewhere in the middle is a place for full-stack marketing capabilities that can be consumed fractionally, coupled with experience of working closely with first-time and multi-time founders.That's where we come in.
Tell your story. To the right people. At the right time.
Establish trust. Show value.
Benefit from the skills of a senior marketer for multiple startups and scaleups, bringing over 20 years experience in B2B tech, covering cybersecurity, compliance, regtech, web3 and blockchain, cloud, IoT, telecoms and networks.Expert level storytellers can clearly articulate your solution's value proposition for your audience, then deisgn and execute on a GTM strategy to engage prospects.
Where we can help you
What's the story?What does your company do?
Why do you do it?We will help you create an engaging brand and narrative.
What's your differentiator?Why should people take notice of your solution to their challenge?We will help you articulate your value.
Are your prospects ready to talk?We will help you move prospects through the funnel to sales, or keep them engaged until they are ready.We can also help make sure your salespeople are equipped to succeed from the first meeting.
Gianna
Design and Social
James
Strategy and Content
Milo
Wellbeing and Barketing
Connect
Book a meeting
Traktion profile
Wellfound profile
Let's talk
Registered in the UK under Company number 13676322, 2H MARKETING LTD, trading as FRAKTIONAL.IO
portfolio
Cyber, Compliance, Cloud, SaaS
Fractional CMO; GTM strategy; Demand Generation; Ads; Content Strategy & Execution; Product Marketing; Fundraising
Cloud, SaaS
Content Marketing, Ebook
Crypto, Compliance, Regtech, SaaS
Content Strategy; Report, Ebooks, Whitepapers; Social Media; Video; Demand Generation; PR
Compliance, SaaS
Marketing Strategy; GTM; Demand Generation; Content Strategy; Ebooks; Social Media; Ads; Sales Enablement; Product Marketing; PR
Cloud, Networks, Telecoms, NaaS
Content Strategy; Thought Leadership; Ebooks; SEO
Cloud, Networks, Telecoms, NaaS
Content Strategy; Thought Leadership; Blogs; Ebooks; SEO; Social Media; Email Marketing; Sales Enablement; Product Marketing; PR; AR
Logistics, Supply Chain, Marketplace
Marketing Strategy; GTM; Fractional CMO; Content Strategy; Ebooks; Social Media; Ads; Sales Enablement; CRM; Email Marketing
Employee Engagement, Wellbeing, SaaS
Content Strategy; Ebooks; Social Media; Ads; Sales Enablement; Product Marketing; Customer Marketing
CDN, Networks, Developers, SaaS
Marketing Strategy; Fractional CMO; Content Strategy; Ebooks; Social Media; Ads; CRM
IoT, Hardware, Networks, Developers
Content Strategy; Ebooks
Banking, Fintech, SaaS
Partner Marketing, Sales Enablement
Banking, Fintech, SaaS
Thought Leadership; Partner Marketing
Tools
ICP Generator
Explore and generate an Ideal Customer Profile (ICP) for your business.Includes obvious and non-obvious targets based on firmographic, technographic, and psychographic data.Includes potential stakeholders and personas to target.
Create and explore a Value Proposition for your product, solution, or service.Features one sentence pitch, TL;DR explainer, business goals and non-goals, and 'a day in the life' to help bring your proposal to life.
Value Proposition Creator
Tools are Claude Artifacts and require a free Claude account to run